Note: The image to the right is not real. It is fake. It is not a dead parrot, but it is not a real parrot either.

Reading and listening to the mainstream media, it has been suggested that this new president is willing to distort reality openly and brazenly with essentially no subtlety or grace mostly for his own self-aggrandizement and to protect his brand. The Trump brand has been his bread and butter for over forty years. Should we be surprised? We’ve known this guy since at least 1973. But is brand protection really an excuse for a president?

When I started writing this essay we’d just witnessed the pissing match between Trump and the media over how many people had attended his inauguration. During a very weird scene at CIA headquarters in Langley, VA, Trump said in the middle of a harangue about crowd numbers: “I have a running war with the media. They are among the most dishonest human beings on Earth.”

He had also sent out his two main mouthpieces, Sean Spicer and Kellyanne Conway to stir things up. Spicer, in his first ever White House lectern performance with the media, berated them for concocting lies and misinformation. The next day Kellyanne Conway introduced the idea of “alternative facts” to an incredulous Chuck Todd on Meet the Press. Everything’s been going downhill since that first weekend in the communication department for this administration. Continue reading →