Seth Godin is one of the most insightful mainstream bloggers you can find on the Internet. His fame comes from popularizing, among other things, the ideas of “Permission Marketing” and Internet “Tribes.” The dude has been involved in marketing, development and innovation in the computer and Internet media world since he began work with Spinnaker Software in 1983.

Godin posted a particularly insightful piece in mid-August called “An End of Books” that pretty much anyone who gives a crap about where we’re headed as a global community needs to check out. Whatever your politics or your religion, books as the vessel for ideas and vision have been the single most important element of civilizations at least since the invention of the printing press.

The gist of Godin’s post is that electronic text is changing everything. Nothing new, right? We all know this — even those of you die-hard “I wouldn’t wipe my ass with a Kindle” purists. What I like about “An End of Books,” though, is that Continue reading →