I have an open letter posted to Apple’s CEO, Tim Cook, over at TW this month. I take Cook and Apple to task for not being creative with their digital book applications (the iBook Store and iBook reading system). I honestly don’t see any truly innovative digital reading applications out there offered by any company. It’s sad. But the truth is there’s not much innovation anywhere in the commercial part of the virtual world anymore. Think about it. What was the biggest application everyone wanted this summer? Yup. Pokemon Go.
Creativity in the ebook world did in fact occur on the hardware side of things beginning about a decade ago as the Kindle and iPad were being developed and ramped up. But the actual user interface has been a serious [Read more…]